Impact of cultural differences on the society

Impact of cultural differences on the society
Cultural differences are viewed to have both positive and negative impact on the transnational and international dealings. The impact is highly witnessed in the negations involving international agreements (Hellriegek D, 2002, p. 334). The parties involved in such negotiations might view them differently according to their culture hence talking a lot of time before agreements are reached. Most of the time the parties might fail to agree on simply things influenced by their differences in belief, values and behaviors. Secondly, a lot of quality time might be wasted while negotiating such deals which is always has a negative impact on the organizational involved (Martin, 2009, p. 624).
Cultural difference is also considered to encourage diversity within an organization. Remember an organization consists of people from different background such as mangers, lawyers and executives. When these people are brought together they tend to create a homogenous culture accepted universally (Maryam Alavi, 2005, p. 193). In so doing, the organization will be accepted within different cultures. This explains why many transnational organizations are successful within different cultures.
Communication an integral part of negotiation
Communication plays an integral pet in the negotiation especially between two conflicting parties. It only through communication that parties like trade unions and the management can agree to solve their differences by providing a common ground to negotiate on .Communication commence when one of the parties transmit their message to the receiver who analyzes it before responding (Walke, 2004, p. 76). Within the managerial level, communication is categorized as inter personal, intra-personal and organizational communication. The later is used mostly in negotiations involving the conflicting parties. To resolve a conflict within an organization, high communication skills should be in place.
Positive characteristics that impact advertising and promotion of any product in the UAE.

First, many transitional have their marketers and researchers in the UAE who understands what the communities/consumers needs. Through understanding their culture such companies would produce specific products that meet the consumer needs. Secondly, understanding the industry practices in the UAE has enabled the transnational organizations to behave in line with the societal beliefs, practice and values. When all these factors are observed, the consumers will feel part of the products and readily accept them (Martin, 2009, p. 625).
On a marketing viewpoint, translate and document four challenges faced by any company in the UAE in maintaining a positive communication outlook, locally and internationally with all.
We have to recall that there is always a conflict of interest between a company’s policies and the consumers’ culture. Many company’s find it hard to adhere to their policies and at the same time meet the consumers’ expectations.
Secondly, some promotion and advertising techniques might be against the culture in the UAE. This would create a negative corporate image to the firm.
Third Cultural practices also have a major impact to the promotion of a product. Most of the time consumers might perceive a product as conflicting with their practices.
Lastly, culture keep changing from time to time hence the company has to live up to the expectation of the people. Most of the time companies tend to be slow in responding to such cultural changes.
Determine and measure the impact of cross cultural values on advertising campaigns
Advertisement acts as the mirror to the people within a give culture. For the people to accept a given product there has to be some attributes in it that is connected to them. Factors that influence advertisements within a culture include the beliefs, behaviors, customs, and social views among others (Walke, 2004, p. 123). Transnational organizations should create their adverts in a manner identifying the consumers with the product. Third, the organizations must be innovative which a core value of multicultural marketing is. Fourth, there is need for quick response to the changing multicultural marketing strategies which is highly influenced by globalization.

References
Hellriegek D, J. S. (2002). Management: ACompetecy-based approach . Cincinnati: South-Western College Publishing.
Martin, D. M. (2009). Cultural Change: An Integration of Three Different Views. Management Studies , 624- 625.
Maryam Alavi, T. R. (2005). An Empirical Examination of the Influence of Organisational Culture on Knowledge Management Practices. 22 Journal of Management Information Systems , 191-196.
Walke, “. C. (2004). “Ethnic Marketing: A Strategy for Marketing Programs to Diverse Audiences”. London-UK.