In a position paper, you must select a controversial topic one that has multiple sides or reasonable options.

By the end of this course, you will have studied several aspects of consumer behavior: attitudinal, cognitive, behavioral, and environmental.

It is now time to integrate these in an applied project OR a position paper. Consult the following to determine the differences between them.

During this course, you have studied several aspects of consumer behavior: attitudinal, cognitive, behavioral, and environmental. It is now time to integrate these in an applied project OR a position paper. Guidelines for each are presented here.

POSITION PAPER

What is a position paper?

In a position paper, you must select a controversial topic one that has multiple sides or reasonable options. A position paper is an argument in favor of a perspective as well as an argument again the other view.
What is a position paper not?

A position paper is NOT a straight research paper in which you merely provide all the facts you can find on a topic.
A position paper is NOT solely a recital of your personal opinion.
In a position paper you must support your take on the topic AND refute, with resources, the other positions.
A position paper is an argument in favor of a perspective as well as an argument again the other view.
What are the segments of a position paper?

You must choose a side or position on a controversial topic.
You then briefly describe the topic and the position you have taken.
You must then defend your position using external resources.
You must next argue why the other position(s) are incorrect and support this section with external resources.
You need draw conclusions.
You must provide a complete bibliography
Are outside resources required?

Yes, you must find evidence that supports your position, use these are part of your argument and cite these in an acceptable bibliographical format.
You must ALSO find evidence that supports your rebuttal of opposing views, use that evidence in your rebuttal and includes these references in your bibliography.
Remember, a position paper is NOT solely a recital of your personal opinion.
What are examples of possible topics?

Possible marketing strategies for a product or service with a focus on the role of consumer behavior
The impact of advertising on children
The impact of technology on consumer purchasing
The impact of changing demographics on the strategy for marketing to Hispanic Americans?

APPLIED PROJECT

What is an applied project?

This option allows you to design an experience that integrates all aspects of the content of this course.
It might be a project that will be helpful on your job or an investigation that would benefit your community.
What is an applied project not?

While you must write a project report, this option is NOT a mere research paper. It must be demonstrate an application of the concepts in this course and demonstrate how these are used or apply in the real world.
What are the segments of an applied project?

Statement or purpose/goal of the project
Justification for doing it
Desrption of the processes or approaches used
Results
Conclusions
Bibliography
Appendices, if appropriate
Are outside resources required?

Yes, however, the nature of the resources used will vary with the dimensions of the project. You may have documents from a firm or government entity. You may have interview or web sites. You may also have library resources. There are many kinds of resources that could be relevant.
All resources used must be fully cited using an acceptable bibliographic format.
What are examples of possible topics?

A series of observations and/or interview on some aspect of consumer behavior related to a selected project or service
A series of visits to a public meeting in your community on a controversial topic such as the building of a new senior citizens center near a residential area
A series of comparison of store or mall layouts as these relate to all aspects of consumer behavior
Complete lesson plans for a series on consumer behavior to be used with a scout troop or other youth group
You should make a decision about which project you intend to pursue and, in this module, submit a brief desrption of what you intend to do and why.

Please find some peer reviewed journals

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