In non-emotive terms, try to persuade your audience towards your position, invoking plenty of empirical evidence.

Principles of Academic Research
Framework for an Argument Essay [2000 words]

THIS IS AN ARGUMENT PAPER ON THE FREEDOM OF SPEECH RELATED TO THE CHARLIE HEBDO ATTACK

INTRODUCTION (order of points will differ for each student) c.300 words
Reiteration of Research Question (re-worded for your essay title)
Thesis (This paper will argue that . . . )
Significance of this topic
Topicality
Background information
Synopsis of essay plan (firstly, secondly, )
[Say what the essay will say.]
COUNTER-ARGUMENT c. 500 words
Counter-Argument
o Identify the specific claim against which you will argue
o Responsibly summarize the alternative position. Be fair and rigorous
Introduction to the Counter argument (c. one sentence)
Main point/protagonist 1*[apples]
Main point/protagonist 2 [pears]
Main point/protagonist 3 [grapes]
[Say it]
REBUTTAL c. 300 words
o Explore other ideas, arguments, and possibilities that your opponent discounts or ignores
o Establish common ground.
o Find a point or points of disagreement
o only then comes the formal rebuttal which is a point-by-point concession/or refutation of each point of the opposition.
TRANSITION PARAGRAPH c. 100 words
The purpose of this paragraph is to provide a neat and clear transition between the two main areas of the essay: the counter-argument and the argument
E.g. Now that this essay has presented and reviewed the main issues of those who believe/argue/hold. .. that X is true, it will now focus on the primary argument of the essay and review the main issues 1,2,3 in equal focus
ARGUMENT c. 500 words
o Justify and explain each of your own points in detail
o In non-emotive terms, try to persuade your audience towards your position, invoking plenty of empirical evidence
o Use at least four outside sources to support your claims.
o Explain your good reasons for disagreeing with the oppositions argument
Introduction to the Argument (c. one sentence)
Main point/protagonist 1* [apples]
Main point/protagonist 2 [pears]
Main point/protagonist 3 [grapes]
[Say it]
CONCLUSION c.300 words
Summarise what you have just said in the order you said it
Do not introduce any new material
Give a pithy/catchy concluding sentence of how the essay has proven its point and what that point was.
BODY is a rebuttal style essay:
NOTE: REBUTTAL There are common elements of a rebuttal essay. Not all rebuttals contain all of these elements, but most of these elements should be represented in a complex rebuttal-style essay as outlined above

Oxford English Dictionary online: rebuttal , noun
an instance of rebutting evidence or an accusation.
another term for rebutter.
Wiktionary online: rebut , verb
rebut (third-person singular simple present rebuts, present participle rebutting, simple past and past participle rebutted)
1.To drive back or beat back; to repulse.
2.To deny the truth of something, especially by presenting arguments that disprove it.

A Rebuttal needs to be carried out in a point-by-point fashion.

CONCLUSION (reminder):
Summarise how you started off and how you progresses
Summarise the main points of your evidence and arguments
E.g. We looked at this evidence, and asked . . . and suggested the findings indicate that . . .
State what your mini conclusions were as you progressed
When you get to the end, draw the large conclusion to your talk:

How does this contribute to our understanding of the topic ?

Essentially:

SAY WHAT YOU ARE GOING TO SAY
SAY IT
SAY WHAT YOU SAID

The main points of argument should be the same in both the counter-argument and argument, and in the same order.

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