Questions
It can be much easier to be innovative for a tangible item that you can touch and look upon. But what do you do when it is a service which you cannot touch? We all know services exist, but they exist as concepts not as tangible products. This intangible quality can make service innovation ideas arguably more difficult to communicate, as they do not have physical features.
In 1100 Words / in 2 Pages Please answer the following Questions one by one
1. How would you overcome the difficulty of developing innovation for a service?
2. How would you evaluate the viability of a service innovation idea?
Resources to be used.
- Shehabuddeen, N. (2007) Innovation in real life: a hands-on guide to genuine innovation. Liverpool: Open Innovation.
- Pages 54-59. Business model innovation may be described as the strategic management of service innovation. This section describes how organisations can think strategically to extract better value from their products and services.
- Pages 115 and 132. The tool and checklist here provide pointers on how customer perceptions can be identified and appropriate product / service experiences delivered.
- Chang, C.M. (2011) ‘The creation of novel and marketable service ideas’, International Journal of Innovation and Technology Management, 8 (1), pp. 113-133. Available from:
http://sfxhosted.exlibrisgroup.com.ezproxy.liv.ac.uk/lpu?title=International+Journal+of+Innovation+and+
Technology+Management&volume=8&issue=1&spage=113&date=2011&issn=&eissn=
This article provides various frameworks for linking creativity and service innovation. The author suggests how radical service ideas can be identified and implemented. You should be able to build on the ideas discussed and apply those to questioning some of the most common, but tired, service models examples.
- Omachonu, V.K. & Einspruch, N.G. (2010) ‘Innovation: implications for goods and services’, International Journal of Innovation and Technology Management, 7 (2), pp. 109-127. Available from:
http://sfxhosted.exlibrisgroup.com.ezproxy.liv.ac.uk/lpu?title=International+Journal+of+Innovation+and+
Technology+Management&volume=7&issue=2&spage=109&date=2010&issn=&eissn=
This article provides a detailed review of the differences between innovation in products and services, broadly around their definition, underpinning processes and methods of performance measurement. This should help you identify alternative ways of addressing the service versus product innovation dilemma.
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