Suppose that Comcast is trying to decide how to price two channels (NESN, WGBH) which it wishes to sell to four consumers (Charlie, Deval, Mitt, and Paul), whose willingness to pay for each channel are listed below. Comcast incurs a marginal cost of $1 for selling an additional channel to a consumer. NESN WGBH Charlie 16 4 Deval 10 15 Mitt 14 9 Paul 3 18(a) Suppose Comcast sells each channel individually. What are the optimal prices who purchases which channel?(b) Suppose Comcast sells the channels only as bundle. What is the optimal bundle price and who purchases it?(c) Suppose Comcast engages in a mixed bundling strategy. What is the optimal prices and who purchases what?
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