Invent a new product/brand within an existing portfolio
2.The relationship between the new product and how it may enhance consumer brand equity by adding value to the existing portfolio
3.How it may be used as a marketing activity
How it fits within the broader product portfolio of the company for the particular sub- sector (e.g. shavers, sauces, soaps, cosmetics, drinks etc.)
Added on 08.11.2016 11:31
This is not an essay but a Report.
I couldn\”t find report in the \”Type of work\”.
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