Leveraging TAM, self-Service Technologies (SSTs) and service scape models (Meuter, Ostrom, Oundtree, & Bitner, 2000; XX, XX), this study aims to explore how and to what extent smartphone owners are engaging (or not) with taxi apps (local aware, Uber model) integration into the service space?gaming literature
digital transformation
literature review
1- digital transformation and the new deal 2 pages
2- technology acceptance model 3 pages
3- Service space 3 pages
4- self service technology, real time and location aware 3 pages
5- taken together,
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