Is it possible to re-brand a hundred year-old Luxury Company? What would be the encountered obstacles? Would we have to consider a certain target? Would we have to consider differences in between guests nationalities?
The paper should be written from the hospitality French perspective. Take as examples Cote D\”Azur luxury hotels (like Grand Hotel du Cap Ferrat and Negresco in Nice). It is very important to analyse from that perspective not from the american point of view. This is the paper for Communication and Branding class keep that in mind. If you have any further question please contact me! The time is very limited so please tell me in advance if you have any questions
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