Objective—to devise an entry strategy for Kenya
The product is The Sony Android Smartwatch. Check out
http://store.sony.com/webapp/wcs/stores/servlet/ProductDisplay?catalogId=10551&storeId=10151&langId=-1&partNumber=MN2SW for details on the product
Structure— is in two main sections:
Basic country information which includes:
Size of Market in terms of population, age demographics, languages spoken, education system and levels of education achieved.
Income analysis in terms of what is the GDP per capital and what is the income distribution. What is the unemployment rate (historical rates would tell you if today’s number is a trend or an anomaly.
Family dynamics including housing, how many generations under one roof, traditional ceremonies. Also what role does religion play in the day-to-day life? This is important as some religions may frown upon your product.
Legal/Bureaucratic—what kinds of laws, tariffs or taxes could impact the ability to successfully export to and sell in the country?
Competition in the market–is there a local company or industry that this activity might endanger? What is the availability of cell phone and Internet service?
Economic and political climate for foreign business—what is the country’s standing in the international community? What organizations does it belong to? Are there any countries that it will not do business with and if your company is doing business with those countries that it could pose a problem?
Methods of Marketing and Distribution—how are products marketed (advertised, promoted etc.)? An example of an advertisement or commercial would be good here. What are the common distribution channels in the country for consumer communications and electronics?
Financial Viability—is the competition aggressive thereby reducing profit margin? What is the procedure to remove profits from the country and how easy is it to accomplish? What is the historical exchange rate of the local currency versus the US dollar?
Market Entry Plan
Determine price to be charged. Assume a cost to manufacture (in the US) of $50.00. Things to include, but are not limited to:Packaging costs for international transit.
Method of shipping—ocean or air. Shipping costs—assume $4500 for an 8 x 8 x 40 shipping container for ocean freight and $25000 per container for airfreight.
Distribution plan in your country.
Warehousing costs, internal country shipping costs.
Sales methodology in your country—on site sales person or third party sales agent. Figure $250,000 per year for your employee or 5% of the selling price for the third party sales agent.
Desired profit margin.
I want to see a table (excel spreadsheet is fine) listing all the components from manufacturing cost to final price.
Three year projected sales plan
Summary
Why you chose this country
Why you think your plan will succeed.
References
A MINIMUM of 10 different works cited.
Please separate each bolded area into a separate section of the paper.
Last Completed Projects
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