Locate any magazine ad you find interesting. Ask yourself,
“What is this a picture of?” Don’t settle for just one answer. Keep answering the
question in different ways, letting your answers grow in length as they identify
and begin to interpret the significance of telling details. Ask the implication-
question: If the picture gives us this, what else is it asking us to believe? Also
make sure to ask, after you have done some analysis, the rhetoric-question: “Why
did the advertiser choose this particular image or set of images?” This question
will help you to think about how the ad has been fashioned for consumption by
a particular audience. You might then examine a second advertisement for the
same product. Is there a pattern in the way certain items are marketed?
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