Task:
Using one company or industry with which you are familiar, propose objectives and strategies to improve global trade distribution activities, along with marketing mix for one product or service. Place some emphasis on two or three module topics and ensure that your work brings out the fact that this is a globally trading company or industry.
Remember, objectives are what?
Strategies are how?
Base you ideas on trying to improve what is happening now.
Remember channels to market
Remember transport options
Feel free to suggest modern radical alternatives to what is used today
Dont forget dont simply offer 4Ps without a good rationale
Is the product for end consumers, or not?
Make a selection from alternatives to the 4Ps
It makes no sense to create a marketing mix for a company only do it for a product or service
Suggest how strategy may need to be adjusted for different countries
Suggest how marketing mix may need to be adjusted for different countries
About the module:
This module is about global trade distribution. Make your work relevant to that.
The company(ies) or industry you chose to give you context must be trading globally.
Start by setting out briefly, your choice of company(ies) or industry.
You should include a small number of references to relevant books, journals, or other sources set out using an author-date (some people call it Harvard) style of referencing and citing.
The assignment should demonstrate analytical or critical thinking, and application of academic material to your practical case.
Please use such sources:
Key:
Reuvid, J. & Sherlock, J.2011, International Trade: an essential guide to the principles and practice of export. ( 2nd.edn), Kogan Page ,London
Other:
Branch, A. (2006) Export Practice and Management (5th Edn). London: Cengage Learning
Helpman, E. (2011) Understanding Global Trade. Cambridge, MA: Harvard University Press
International Chamber of Commerce (2010). Incoterms, 2010. Paris: ICC Services Publications