Case 7.1: Adding Lights in the Parking Lot
The case:
The chief executive officer (CEO) of a chain food and drug stores in Texas had a decision to make. He believed that the lighting in the store parking lots should be so bright that customers could “read newspapers in the parking lot at midnight”, if they so desired. Given the costs of doing so, however, the company’s board of directors was less enthusiastic. After all, the lighting not only had to be installed but also maintained on an ongoing basis.
What factors other than the costs of installing and maintaining the lighting should be considered in making this decision? In particular, what costs may be involved in not having lighting? What would you decide?
You only have to do the last three parts after describe and analyze
(You can use the models of customer service)
Guidelines:
Do not just copy down information from the textbook, or case.
1. Each group should read the case study and provide a 3 ½ – 4 page written analysis of ethical issues and recommendations for action.
2. In the analysis of the case students will discuss the most important elements, issues and/or concepts addressed in the chapter.
3. Each group will analyze the case study using the following steps:
• Describe (identify) and restate the problem(s) in the case study in your own words.
• Analyze the problem(s) illustrated in the case study. Discuss problems or keys issues to be solved. Link them to the concepts or theories presented in the chapter you selected.
• Suggest three possible solutions to resolve the problem(s).
• Evaluate each possible solution (discuss them one by one and give reasons why they will or will not work in terms of its advantages and disadvantages.
• Recommend a solution and a plan of action that you think will work; a win/win situation for all.
Important: You only have to do the Last three parts ( Suggest,Evaluate, Recommend a solution and a plan of action)
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