I have attached the Case study for the Nastle (China) and the Analyse guidance All I want is to analyse it in terms of Marketing If you can follow the Analyses guidance step by step please. Please note the time i put there is very strict and i really need it to be done on time.
Guidelines for Conducting Case Analysis
Current Situation………………………………………………………………………….
Issue…………………………………………………………………………………………
Mission……………………………………………………………………………………..
Objectives……………………………………………………………………………………….
PEST Analysis:
Political…………………………………………………………………………….
Economic…………………………………………………………………………..
Social………………………………………………………………………………
Technology………………………………………………………………………..
External Analysis– Porter’s Five Forces:
Barriers to entry…………………………………………………………………….. .
The Bargaining Power of Suppliers……………………………………………….
The Bargaining Power of Buyers…………………………………………. ………
Competitive Rivalry…………………………………………………………………..
The Threat of Substitution………………………………………………………….
Opportunities……………………………………………………………………………
Threats……………………………………………………………………………………..
Market Segments Analysis…………………………………………………………
Brand Analysis………………………………………………………………………
Brand Positioning…………………………………………………………………..
Market share……………………………………………………………………….
Overall evaluation of the external environment………………………………….
Internal Analysis:
Organizational strategy…………………………………………………………….
Value chain analysis………………………………………………………………..
Strengths…………………………………………………………………………….
Weaknesses…………………………………………………………………………
Overall evaluation of the internal environment………………………………….
Key Success Factors…………………………………………………………………………
Alternatives (Strategic Choice of Business Strategies and Corporate Strategies)
Criteria Matrix to Evaluate Alternatives ……………………………………………..
Recommendation…………………………………………………………………………….
Action Plan……………………………………………………………………………………
Contingency Plan …………………………………………………………………………….
References..………………………………………………………
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