Market Model Pattern of Change

Research a company business that is publicly traded where there has been a pattern of change
in a particular market model (monopoly, oligopoly, etc.)
The company I selected is the Apple Store.

Write a four to five (4-5) page paper in which you:
1. Describe the business and explain the general pattern of change of the particular market model
indicating how this change is likely to impact business operations.
2. Hypothesize the basic short-run and long-run behaviors of the model in the business you have
chosen in a “market economy.” Provide support for your assumptions and conclusions.
3. Explain the major factors that affect the degree of competitiveness in your business. Use the data
to develop at least three (3) measures (e.g., productivity measures) to show how the industry is
evolving. Provide evidence supporting your rationale.
4. Research two (2) of the business’s closest competitors to determine the pricing strategy for each
business indicating how knowledge of this information may influence pricing decisions in your
business. Provide support for your rationale.
5. Recommend a pricing policy for the business you chose. Assess how your pricing policy
maximizes profits for the business. Provide support for your rationale.
6. Use at least three (3) high-quality academic resources in this assignment. Note: Wikipedia and
other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:
• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all
sides; citations and references must follow APA or school-specific format. Check with your
professor for any additional instructions.

Please do not include a cover page
as the cover page and the reference page are not included in
the total count of the required assignment page length.

The specific course learning outcomes associated with this assignment are:
• Evaluate the profit-maximizing price and output level for given operating costs for monopolies and
firms in competitive industries.
• Propose how differences in demand and elasticity lead managers to develop various pricing
strategies.
• Use technology and information resources to research issues in managerial economics and
globalization.
• Write clearly and concisely about managerial economics and globalization using proper writing
mechanics.