After completing this activity, you will be able to have a better understanding of the role that marketing research plays in the creation of good marketing strategies. You will examine how successful companies build their strategies based on good marketing insights such as consumer insights, regulatory insights, and environmental insights (competitor, pricing trends, etc.).
To begin with, I would like you to think about the types of information that companies take into account in creating their marketing strategies. Think about companies that sell to consumers versus companies that sell to other industrial firms. Do they need the same types of information?
Write a paper where you analyze an article that focuses on some aspect of marketing research as it has been used by a company to help shape a marketing strategy.
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