Marketing

MARKETING QUESTION B

Marketing plays a major role in the manner in which we carry out our daily lives. The development of advanced technology as well as the vast diversity in the mass media has been used in most of the different fraternities of the economical, research, political as well as health marketing. An advertisement that would be considered successful is that which is able to create a deep impact on the intended potential customers (Kilbourne 2000). Marketing is done through various mediums such as televisions, magazines, posters, bill boards, radio, as well as other multimedia techniques. Through positive marketing, organisations or businesses have been able to achieve their various missions of the marketing activities which are being able to get more profit, promote the products, and more so to promote sales of their products. Regardless of all the information given out about a product by the different marketer, it is worthy to note that the marketers often overstretch the truth in an attempt to capture the market to the extent of telling that which is not true.

The costs of advertisements are always very high, and as a result, the advertisement cost are always compensated for in the in the cost of the product, as such there are always increased prices of commodities, increased prises in the distribution of the products, high promotion costs are increased . Most products are not always the same in terms of quantity as the advertised goods; as such customers are always presented with shoddy and unsafe products. In most of the times, customers have been victims of deception in term of pricing and packaging due to high advertisement cost that is compensated for in the pricing. Most customers are provided with poor services while being served with vulgar language.

Taking for instance in the advertisement of tobacco or alcoholic drinks,where young healthy good looking modelsmarket a product, these kinds of advertisements usually target the teenagersand young adults who are easily gullible into new products . From this it can be deduced that marketing is able to change ones expectations, attitude as well as relationships towards some kind of products (Kilbourne 2000). This on the other hand tends to lead to misleading advertisements while exploiting the vulnerable in the society such as children and teenagers.

Advertisements on the other hand tend to create undesired needs in the society with their persuasive language to the intended product. A company will tend to use any means possible to get the product on sales, regardless of the breach of norms and customs in the society, as such most of the advertisements lead to pollution of culture and traditions. Too much is invested in the advertisements which can translate to wastage of resources.

Itis notable that customers who are lovers of a product define the product while the products on the other hand define the customers; this creates a relationship between the product and the customers. It is then unfortunate to note that marketing has been used to initiate a corrupt version of relationships in the current times marketing. It is due to product marketing that sour relationships have been cultured in the societies. Violence cases in the home can be as a result of inappropriate marketing strategiesthat subjected relationships in the society to manners that are objectively as well as exploitative.

It can be concluded that marketing has a strong impact on the influence of social issues in the society in terms of definition of character, attitude as well as expectations of the targeted audience. Organisations, companies and businesses spend millions of cash every year in marketing. Companies and organisations are very much aware of the impacts that they create in the society with the various marketing techniques, and that justify the high cost of advertisements they incur. Marketing should have summary information of the services and goods, unlike in modern marketing that have impacts on the attitudes, behaviour, as well as character to the targeted society. Marketing is very important in the generation of profit but it is also necessary that the companies take into note the impacts they have in the environments and the societies.

References

Kilbourne. 2000.“Can’t buy my love: How advertising changes the way we think and feel”. New York: Simon & Schuster. Vol.2 no1, pp. 45-50