Marketing

Create a fictional start-up company with a good or service. Write a page paper in which you:

1. Provide a detailed description of your company. The description should include, at a minimum:
a. Product’s name
b. Trademark
c. Color
d. Shape
e. Packaging
f. Labeling
g. Any characteristics that you deem relevant

2. Describe the company’s target market in terms of:
a. Its size
b. Competitors
c. The specific needs and wants of potential customers that your product or service is likely to satisfy.

3. Analyze the pricing strategy relative to the company’s pricing objective

4. Analyze internal and external factors that could affect the pricing of the company’s goods or services.

5. Determine the distribution strategy in terms of your target market:
a. Location
b. Selection of distribution channels

6. Outline the promotional strategy in relation:
a. marketing objectives
b. advertising program
c. public relations activity