Please submit responses to Chapter 6’s DISCUSSION QUESTIONS 4 and 5, and Chapter 7’s discussion questions 2 & 4 from the book “Marketing for Hospitality and Tourism” by Phillip Kotler. Rather than repeat what others are saying, I want your understanding and interpretation of the reading. If you are quoting someone, proper citations are necessary. Clarify your understanding, identify the idea you have in mind, give details, and make sure to complete your concept. Make your extenuating answers in a comprehensive view. Questions will be attached. Anything outside of this arrangement will not be considered. Make the paper clear and detailed.
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