IT Today is a start-up company that is interested in providing technological assistance to the average consumer that is interested in all the newest technological gadgets (smartphone, tablet, laptops, printers) but does not necessarily have the time or background to maintain their operation. IT Today would like to provide 24/7 technological assistance as well as assistance in networking. The company goal is to put together this business with the end result of a profitable business model.
Using the marketing metric chart listed below, select one metric in each of the five marketing metrics categories (5 total already selected below).For each metric identified, provide a description of the metric, demonstration of how it will be calculated and finally, how it will be used in your company. Include specific, measurable goals within your metric. Include all research.
Marketing Metrics Chart:
1.Sales Metrics – Sales Growth
2.Customer Readiness to Buy Metrics – Awareness
3.Customer Metrics – Customer Satisfaction
4. Distribution Metrics – Average sale per point of sale
5.Communication Metrics – Effective reach
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