MARKETING PROJECT TEAM FOR REEBOK COMPANY ANALYSIS.

I did this last month in your website, this is my order number, 81372208

I got some comment from my professor. She needs three things:

1- The most very very important the citation for the table otherwise I will get F”.

“ the writier gave this and my professor check that !!! she did not found the citation for the table ! she is looking for the table so important or I wil get F

Works Cited

Slideshare.net. ‘Reebok Marketing Analysis’. 2015. Web. 2 Mar. 2015. http://www.slideshare.net/girsaran/reebok-marketing-analysis

PRWeb. ‘Footwear Market – Global Industry Size, Market Share, Trends, Analysis, And Forecast, 2012 – 2018’ Transparency Market Research. 2015. Web. 2 Mar. 2015. http://www.transparencymarketresearch.com/footwear-market.html

2- There is a sign like this + and – what does that mean?

3- The last categories of this table are “likely response”! What does that mean? Who is respond? The consumers? The competitors? The company themselves? The people?

I NEED THIS BECAUSE I HAVE PRESENTATION !

Reebok Nike Adidas

Target market All the ages (+) The middle-aged athletes (-) The middle-aged athletes (-)

Product Footwear, apparels and sport related accessories Footwear and sports related accessories (+) Footwear and apparels (+)

Place International market with franchise (+) International market (+) International market (+)

Promotion Sponsorship advertisement, film promotion, discount, voucher, coupons, print media, newspapers and internet. (+) Internet, sponsorship advertisement, print media etc (+) Sponsorship advertisement, print media, internet, discount etc (+)

Price Fair and affordable price (+) High price (-) Fair price (+)

Competitive barriers Introduction of a new technology is costly and leads to high selling price. (-) Advertisement cost passed on to the final price of the product making it costly and expensive to the middle and low class. (-) Advertisement cost passed on to the final price of the product making it costly and expensive to the middle and low class. (-)

Likely response Produce high-quality product at a lower price that can be afforded by the low-income earners (+) Cutting on its advertisement costs that increase the price of their product and make them affordable (+) Increase on their product to capture all the sporting activities and ages (+)