Culture and Ethics 1- what is ethical behavior in marketing and what is non ethical? explain + example2- why do marketers need Ethics?3- what are the major ethical dilemmas in marketing? + Examples International marketing research 1- what is international marketing research?2-what kind of problems can the research experience at each stage of doing research when in different culture? emerging markets : The Asia Pacific region 1-what factors limit Chinese economic growth?2-what are the steps that China must take to achieve further economic growth?3-why is it difficult to make business in India?4-what kind of business opportunities does India present to the world? Products and services for consumers 1-explain the importance of country original effect?2-what are the major components of a tangible product? And how can we modify each component depending on the culture it is sold? 3-how can you adapt service globally? Examples? marketing communication 1- what is the integrated marketing communication (IMC) and it elements ? Explain each element + example 2-what are the major reasons for IMC failure and that international Contexts? Marketing personal 1- what are the major criteria used to select effective market personal? ( what kind of people ) 2-what are the difficulties in motivating marketing employees to work overseas? and how can you motivate them to work effectively ? 3- what\’s skills will be needed for becoming more effective marketer in the future? 4- how was the work for the marketing personnel change by the 2030 1-What is price escalation? Inflation pricing? Deflationary pricing? Administrative pricing? Dumping? Fixed pricing? Under what condition you can apply each pricing strategy and give examples? 2-What are the major factors that contributed to Japan economic decline in 1990s? Only 5 stars tutors
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