Sales letter
Using a standard letter format, prepare a one- or two-page letter including visuals to potential customers persuading them to buy a new product or service offered by your company.
Sales letter content:
Mass market or niche market?
What do they need?
What will appeal to them?
opening:
Positive: Imagine yourself behind the wheel of a Mercedes!
Wouldn’t it be great if you had your own swimming pool?
Negative: Are you tired of hauling heavy hoses around?
My son was driving me crazy until we found this program.
Outline – no more than one sentence:
What is the product? What is it called, and what does it do?
How will it benefit the audience?
How can they obtain the product, or get more information?
body: What are the main product features?
What are the positives of your product?
What does it do that competing products don’t do?
What is the cost, purchase and/or lease options?
closing:
What do you want the reader to do?
How can you make it easy for them?
When should they do it?
What are the advantages of acting now?
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