Question 1
What specific business objectives do you think Microsoft was seeking to achieve through its joint venture with NBC News? Be specific and explain how a joint venture would help to achieve the identified business objectives.
Question 2
As we learned in class, an acquisition is one alternative approach for executing a company’s business strategy. Other alternatives include a joint venture (JV) and solo venture. In the case of Microsoft, it decided on a JV rather than an acquisition of NBC. Why do you think Microsoft preferred a joint venture rather than an outright acquisition in this case?
Question 3
Why did the joint venture unravel? Do you think it would have been better for Microsoft to pursue a solo venture or acquire NBC News outright from the beginning?
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