Over the years, and again very recently, there have been calls to eliminate or severely restrict advertising to children. Discuss the social and ethical issues as to whether advertising to children should be permitted.

You must answer the following questions. The answers must be a minimum of 150 words. Support should be provided for your response. Each question is worth 50 points. The responses will be assessed for content, justification/support, clarity, and spelling/grammar.

1.Over the years, and again very recently, there have been calls to eliminate or severely restrict advertising to children. Discuss the social and ethical issues as to whether advertising to children should be permitted. Support your position.
2.With which position do you agree? “Advertising determines American consumers’ tastes and values and is responsible for creating a materialistic society.” “Advertising is a reflection of society and mirrors its tastes and values.”
3.Behavioral targeting has been attacked by many as an invasion of privacy. Describe what behavioral targeting is and the pros and cons of this ethical argument.
4.Why is understanding consumer behavior of such importance to marketers? Give examples of how marketers apply their understanding of consumer behavior to their marketing strategies.