Overview
For this paper you must identify a new to the world successful consumer product and set an introductory price. Your product must be not be currently available on the market. I have provided a template to help with your product and market analysis.
Note: Work submitted for this class must not have been previously submitted by you or another individual for any course. Any student who submits previously used work will be reported to Columbia College Student Life and Academic Affairs administrators and a 0 will be given for the assignment.
Business Administration Assessment Exam
You will take the Business Administration Assessment Exam this week. All Columbia College students taking MKTG 310 are required to take the exam.
Note: You must submit the assessment exam before the folder for Dropbox 2: New Product Paper will appear. You will find the assessment exam in the Quizzes area of the course.
Details
Your paper is worth 45 points, the breakdown of the points is below. Please use the template provided and include each section. The final paper is due Sunday of Week 7 at 11:59 pm.
Your paper must include the following in either the upper left- or right-hand corner of the first page of your paper:
Your name
Class Reference Number (MKTG 310)
Date of the Paper
Paper Title
Additional Guidelines
Use the template provided.
Include each question (heading) before your answer.
Include a bibliography.
Minimum 2 pages single-spaced (4 pages double-spaced).
If your paper is not formatted correctly, you will automatically lose 10% of the points for the assignment.
As you write your paper, focus on the following:
Write appropriately for a business audience.
Use proper grammar and spelling.
Use appropriate sentence and paragraph structure.
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