Personal Branding & Personality Profiling

Task Overview-Reflect on the personal brands of three accounting professionals as portrayed in their LinkedIn profiles and the creating your own personal brand.
Deliverables: 500-700 word reflection.
Preparation/Instructions:

Review the material on personal branding presented in the week 4 seminar.

Critically review the profiles of three accounting professionals posted on LinkedIn

Compare and contrast the personal brands in the profiles to highlight FIVE similarities and differences and aspects of the personal branding framework presented in the week 4 seminar.

Write your own personal brand.

Critique your personal brand in terms of strengths and weaknesses in relation to entering the accounting profession.

Identify and justify THREE specific actions you can take strengthen your personal brand before you graduate.

Review your work. Make sure the structure of the paragraphs and sentences is clear. Fix spelling and grammatical errors. Make sure you have cited and referenced accurately.

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