Persuasive Email Assignment
Must have 1 reference for the letter
Your mission: Write A Persuasive Email
Persuade me(prof.) to change the format of final exam. (course: business communication)
mix of short answers & multiple choice
Include:
- Why/Facts – research testing-methods online
- Benefits – use research to create benefits
Appeal to me based on any or all of the following:
- Reason
- Emotion
- Authority
- Evidence
- Don’t forget to follow the Basic Patterns for Persuasion Letters (Emails, Memos)
- Use proper Email format
- Edit your writing, grammar and spelling
Patterns for Persuasion
- Get reader’s attention
- Short, attention-getting paragraph
- three sentences
- Introduce idea (product/proposal) and persuade reader of its benefits
- Build interest by showing how idea fills a need
- Anticipate objections & address them
- Indicate action required by reader
- Link action to benefits
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