Choose a chapter from Predictably Irrational to investigate more deeply. You will be developing a position on Ariely’s claim in the chapter (and by extension, his thesis in the book). In the essay, you will need to define Ariely’s term “predictably irrational” as you understand it, summarize his research experiments and findings in the chapter, evaluate the degree to which his findings are convincing, and finally offer additional outside evidence to support your evaluation (i.e., evidence that helps support his claim or that reveals his claim to be potentially dubious, somewhat misleading, or even seriously flawed). You may find that while you accept Ariely’s experimental methods and findings, you object to his reflections at the end of the chapter (that’s where he says what he thinks the results mean in terms of human behavior and offers suggestions for improving ourselves and our society). Conversely, you may discover that the conclusions make sense to you while the methodology is troublesome. Or you may find both experimental methods and findings flawed. Any of these positions is valid and worth developing into an essay.
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