To prepare an industry report by working with a consultant mind-set, students will be asked to evaluate the strategic performance of one company in the global hospitality industry (it must be listed on a stock exchange).
Ultimately it needs to become clear whether the business would be a worthwhile investment.
Therefore, each student will need to prepare a professional report which critically evaluates the sources of competitive advantage of this company, as well as assess its performance to date, both strategically and financially.
Word count for the body of the report is a maximum of 1200 words and the maximum word count for the Executive Summary is 300 words. Thus, the maximum word count overall is 1500 words.
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