Review the readings below, and the background readings regarding new product development and product life cycles. As technology changes daily with the rise in use of smartphones and tablets, the product development for these products has changed as well. Using examples,
Explain what is a digital product and how it differs from a physical product
Explain what is NPD (new product development) for a digital product
Show a model of the new product development process and discuss the role of information in such a process
Explain when NPD results in a sustainable competitive advantage
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