Your team is going to launch a new brand and will use the Pop Up Shop as a way to identify the appropriate location and range of products to sell to a clearly identified customer profile.
The task is for you to profile a brand (it could be a completely new or an extension of an existing brand), positioning the brand using the Pop Up Shop as a platform to launch the new collection. You are free to choose any brand, market segment or audience (tribe) you like, however we would suggest you explore market segments new to you eg: if you worked on Luxury Brands last term then think about another sector such as High Street.
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