Website review
Fardowsa Maalin
Diane Moritz
Introduction
In this document, the selected companies whose sites are to be reviewed include the following;
⦁ Prudential Financial inc (⦁ http://www.prudential.com/view/page/public/15280?seg=2⦁ &⦁ name=ourcompany)
Prudential financial inc company is an American financial services company that deals with a range of financial products. For this task, the website of the company has been used for the purposes of website review. The website link is as indicated above
⦁ Liberty Mutual insurance
(https://www.libertymutual.com/)
Liberty insurance deals with general insurance and other sorts of annuities. The American company is one of the leading financial providers in the market. The link to the website is highlighted above
⦁ Aviva group
(http://www.aviva.co.uk/)
Aviva group is one of the domineering insurance providers in the UK. Though it has subsidiaries in other regions, its operational nerve centre is in the UK. Its website link is attached herein
Types of insurance coverage handle by the three companies
Prudential company has several subsidies within and without the American market. The company has confined itself to the life insurance market as the major arm of its insurance subsidy. The company offers several insurance policies under the life insurance provision. Term life and permanent insurance types are some of the major products listed on the company website as its areas of action.
Liberty has listed numerous insurance products that are obviously more tailored for the American market as compared to prudential. The Company, as witnessed from the website information, deals with car insurance. Under the cover of car insurance, liberty still offers several packages depending on the market segment that the company targets. Home insurance, life insurance, and motor cycle insurance are some of the products that the company engages itself. Under these insurance covers mentioned, the company has further segmented the products into other packages that are meant to meet the end of the bargain of the customers.
Aviva’s market segment is prominent in the health insurance sector. According to the information on its website, the British company is equally involved in the provision of insurance services in the motor vehicle industry and homes. Aviva is equally involved in offering life cover to its clients. Travel insurance, business insurance, pet cover, and accidental cover have been equally developed by the company to add onto the existing insurance products.
Case management strategies by the companies
In regards to the adherence to the standard practice in the insurance industry, the three companies are engaged in very competent case management strategies as highlighted in their sites. Prudential insurance company for instance, in its bid to remain a competitive provider in the provision of life assurance, has a strategy of getting personalised relationship with its clients. Client identification is a very critical tool for case management in the sector. The companies then elevate the level of relationships with their clients to a very close proximity. In addition, the marketing strategy of the companies in the insurance industry is to identify their client segments that are likely to benefit from their insurance packages. From this viewpoint and through the study of the websites of the three companies, there is sufficient proof that client identification is a critical component of the case management strategy that the companies adopt.
Case management services are based on openness and transparency. In fact, the case management procedures are optimised when the aspect of privacy, confidentiality, transparency, and adherence to the ethical, legal and certification regulatory benchmarks are adhered to. While dealing with clients from other countries and with different insurance service providers, it is crucial to uphold the principles mentioned above as a strategy of advancing professionalism in the insurance industry
Secondly, there is need to respect the cultural disposition of the client. The fact that the client comes from a different cultural divide should not emerge during the case. Rather, this should be an opportunity to bridge the cultural divide and appreciate the variance in cultural practice between the case manager and the client. This is meant to instil relevant respect between the client and the case manager. In addition, the case management process is equally anchored on the client support systems. This, in the insurance industry is focused on meeting the needs of the customer and satisfying their expectations in the best way possible. The client management protocol entails the strategies of addressing the situations of the clients like their emotional, psychological, financial, and other needs while exploring how to strengthen their support systems
Liberty, Prudential and Aviva insurance companies: Website comparison
Graphical and chart representation of the Observations
Coding of the attributes used
Excellent -100%
Average-50%
Poor-0
⦁ Liberty insurance company
⦁ Prudential
⦁ Aviva company
Graphs showing the website attributes by company
Discussion
Homepage: In terms of the homepage, it is important to design a homepage that offers the users a friendly platform to be able to get directions on where to proceed to get the information being sort. All the three websites had an excellent score. They were both effectively structured to give visitors to the site a glimpse of the contents of the website. To that end, an excellent score was awarded.
Flow of information: the flow of information in a website disclosed the manner in which the information sought is harmonised or arranged to enable anyone a very quick access to the information that is being sought. For prudential, the flow of information is not clear. It makes the navigation process through the website a little bit hard. Nevertheless, for the other two companies, the flow was excellent
Navigation: How easy is it to find directions through the websites? Does steering though the websites offer the users the needed information with little effort? Evaluation based on websites seeks to understand how easy it is to access information through them by “flipping@ through the pages. The results of the assessment done in terms of navigation reveals that Aviva compounded information scouring where some of the links were not accessible. In terms of content, all the sites had the relevant content that would give the users the chance to view and explore all the information that regards to the products of the companies. The websites were not only thorough, but also gave a platform through which the users can directly correspond to the relevant people in the companies.
References
Auto Insurance Quotes, Car Insurance Quotes, and Home Insurance from Liberty Mutual. (n.d.). Retrieved September 18, 2015, from https://www.libertymutual.com/
Aviva. (n.d.). Retrieved September 18, 2015, from http://www.aviva.co.uk/
Life Insurance Products: Overview & Information | Prudential. (n.d.). Retrieved September 18, 2015, from http://lifeinsurance.prudential.com/view/page/iliconsumer/30385
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