Read the Launch of the Sony Playstation 3 (PS3) case by IVEY school of business ( I uploaded the only copy I could fine).
1) Evaluate the marketing mix of the PS3 (product, price, promotion, and place).
2) What role did each of these play in the outcome of the PS3 launch?
3) How important was pricing strategy and distribution strategy to the success of the PS3?
4) Since the initial launch of PS3, what changes have been made to the marketing mix (4Ps) (reference outside sources when answering this question)?
Briefly explain your answer for each question. Please use at least 1 recent outside source when answering.
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