To begin evaluating the material requested by the client, you will have to plan and set up appropriate research activities. To gather good, quality information, you need to carefully avoid setting up research activities that gather irrelevant or even misleading information. To help avoid research problems, each group will submit a research plan. This plan should contain all of the following information:
primary research questions
research sources and strategies
potential obstacles or problems
a request for approval in the conclusion
a gantt chart
The Research Plan should contain the following sections:
Opening/Introduction
The introduction should explain the context for the project and your choice of web site.
Background
The backgound section should describe your research goals and rationale for your research, including your primary research questions. You should explain your initial knowledge of the web site. Finally, the team members should also be introduced and the roles (specialty) each team member brings to the project.
Method
This section should describe how you plan to perform your usability tests, including strategies and your initial list of topics. This section also requires the possible primary and secondary sources you plan to use, and how each source may be utilized most effectively.
Potential Obstacles or Problems
In this section, describe what potential obstacles you may have to account for when doing your research and how you plan to overcome them.
Schedule
In this section, describe your schedule for completing the project. Also, create a gantt chart for the entire project (or any chart that shows the dates when activities will be completed). This chart is not written in stone, and you may have to make adjustments to it during the course of the semester, but I would like to get a sense of when you will do each segment of the assignment and how long you foresee each segment taking.
Conclusion
End the memo with a courteous message and request approval for this project. Your request should reiterate why your group is particularly qualified to do this research. Finally, be sure to leave an open avenue for communication and an offer to answer any questions the reader may have.
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