For this paper you should first choose two competing organizations (e.g., Dutch Bros. Coffee and Starbucks, Target and Walmart, Apple and Microsoft). Then you should collect data from each organization. Data might include interviews and observations, texts, advertisements, general environmental scans, Internet materials, and pictures taken while visiting the organization.Once the data have been collected, you should compare and contrast the two competing organizations.
You should analyze how each organization crafts its culture or how each organization strategically positions its product or service. Once your ideas are clear you will write a 1,200-1,500 word paper that compares and contrasts the two organizations. Please include any images you find useful for conveying how each organization crafts its culture and/or positions its products.
Details:
Research, draft, and compose a 1,200-1,500 word paper in which you argue how two organizations craft their cultures and/or strategically position their products.
Don\’t merely explain what the culture image of an organization is, but do the important work of arguing how that organization crafts that culture and/or positions their products within a marketplace of other products. How do they compare with rivals?
Provide support for your claims using interviews, commercials, ads, websites, product packaging, placement in a retail store, etc.
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