THE AD: https://www.youtube.com/watch?v=FBorRZnqtMo
Your task is to do a rhetorical analysis of a political advertisement. In our class we covered two two types of rhetorical analysis– Aristotelian Analysis, and Metaphor Analysis. Your paper can focus on one or both of these methods. Use whichever terms help you best explain the rhetorical strategies of the political ad. In your papers introduction, you will likely have to put the advertisement in context and explain the rhetorical situation of the ad.
The body paragraphs should break down the ad and reassemble it to make points. Lastly, your paper should have some element of synthesis in it as well. It should incorporate ideas from the following list of class readings.
Lakoff and Johnson “Metaphors We Live By.”
Osborn, Michael. “Archetypal Metaphor in Rhetoric: The Light-Dark Family.”
Geary, James. Excerpt from I is an Other, “Metaphor and Politics.”
Fowles, Jib. “Advertising’s 15 Basic Appeals.”
George Lakoff: “Don’t Think of an Elephant”
SEE UPLOADED SAMPLE OF HOW I WANT THIS PAPER TO LOOK LIKE… THE QUOTES FROM LAKOFF AND JOHNSON, ETC. MUST ALSO BE INCLUDED, THAT RELATES TO THE AD.
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