Ron Hall is a customer service representative responsible for selling time-shares to a new family resort on the Orlando Florida Universal Studios property.

 Ron Hall is a customer service representative responsible for selling time-shares to a new family resort on the Orlando Florida Universal Studios property.  Assume that Ron’s buyer is a married father of three young children, a partner in a Detroit law firm and has an analytical communication style. How should Ron plan to approach this buyer? What features and benefits will most likely appeal to this buyer?  What type of selling tools will help make the demonstration most effective?

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