Sampling mMethodology

A hospital marketing director has several research projects to undertake this quarter. He must try to determine the appropriate sampling methodology in light of each problem.

Provide your recommendations on the appropriate sampling methodology for each of these issues:

The hospital urology department wants to establish a sexual dysfunction clinic.

The department head wants to get an estimate of the number of men ages 35 to 60 in the community suffering with some form of sexual dysfunction.

A primary care medical group is trying to determine whether patients are being greeted and serviced appropriately by the billing and admitting departments.

An MCO is trying to determine what concerns physicians have in agreeing to become part of its panel of physicians who will treat its subscribers.

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