RESEARCH ASSIGNMENT: Advertising in Media (50 Points)
1. Note: 45 Points are based on the quality of your research and fulfilling all of the research paper requirements.
5 Points are based on attendance and the presentation of your research and advertisement examples to
the class on BOTH of the scheduled days. Presentation will consist of each student using the doc-cam
at the lectern to display their ads and briefly describing their research findings
10 Point deductions if hard copy advertisements are not turned in on presentation day.
2. Submit your Research Paper for this assignment on the BLACKBOARD Assignment Page. Cut and
paste your research paper to the assignment page, do not attach it. Bring the hard copies of your
advertisements to class on the day you present. Be sure your name is on the back of each
advertisement.
ASSIGNMENT REQUIREMENTS:
1. Provide 3 hard copy examples of contemporary advertising media that demonstrate a specific agenda,
style, theme, or trend in today’s advertising. Bring your hard copy advertisements to class on presentation
day.
2. Examples must be original, hard copy advertisements from print media such as magazines,
newspapers, product labels, etc. No television, Internet, youtube, or radio examples.
3. Provide a one page, Times New Roman, 12 font, 1” margins, single-spaced discussion of your personal
theories, interpretation, analysis of the advertisements you are submitting. Note, this is not a description
of your advertisements, it is a discussion / analysis of how this fits into your research theme.
4. Additionally, write a full two-page scholarly research paper discussing the topic area related to the
advertisements you selected. Times New Roman 12 font, 1” margins all sides, single-spaced.
5. Provide a minimum of three scholarly resources (not including the course textbook or course
lecture/slides, films, etc.) to explain, support, and analyze the ads you have selected.
6. Cite your sources in the text and on the bibliography/works cited page. Your paper must be based on
academic / scholarly research. Discuss current data from experts and scholars regarding
trends in advertising related to the types of ads you collected. What impact does this
advertising have on society and on the group you selected for your ads? DO NOT USE OR CUT
AND PASTE DIRECT quotes from any source. Your assignment is to read, analyze and synthesize
your research findings and present a college level, academic research paper.
7. In addition to the 3 pages, you must submit a bibliography/works cited page.
TOPICS FOR RESEARCH – IF YOU ARE INTERESTED IN A TOPIC NOT LISTED, PLEASE SEE ME FOR PRE-APPROVAL
NOTE: If you choose to write your research exclusively on a gender topic, you must include representation of at least two different ethnic groups.
– Positive or negative contemporary advertising themes
– People with varying abilities
– Sexualized women or women and violence, women as victims or survivors of violence
– Sexualized men, men and violence, or men as victims or survivors of violence
– Men or women of color in positive roles that break stereotypes
– Men or women of color in stereotypical roles
– GLBTQ community members in positive or negative advertisements, violence, advocacy, activism, etc.
– Trends for marketing products aimed at children and teens
– Children and teens in advertising, sexualized, positive, or negative advertisements
– White males in advertising in contrast to males of color
– Body image in advertising in any ethnic, age, gender, or sexual orientation, etc. group
– Advertising that demonstrates power and/or privilege
– Advocacy and/ or activism in advertising
– See me to approve other ideas!
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