You have just been hired as the new ticket sales manager with a minor league baseball team. You were brought in because of your expertise in motivating an underachieving sales force. After two weeks of observation, you determine that motivation is not the problem. You determine that the real problem is that the salespersons have no understanding of the sport selling process. You decide to offer the staff a two-day off-site educational seminar. By defining the various elements of the sport selling process, what would you do to articulate these concepts to the sales force, and provide them with the tools to go back to the office and succeed in selling the inventory of sport products being offered by the team?
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