Guidelines for Conducting Case Analysis
Current Situation………………………………………………………………………….
Issue…………………………………………………………………………………………
Mission……………………………………………………………………………………..
Objectives……………………………………………………………………………………….
PEST Analysis:
Political…………………………………………………………………………….
Economic…………………………………………………………………………..
Social………………………………………………………………………………
Technology………………………………………………………………………..
-External advances in lithium ion and solar battery technology provided competitor Sony with a market edge over Panasonic.
-The reliance on electronic home appliances i.e daily utility items like electronic toothbrush meant that for Panasonic a change in production strategy had to be considered.
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External Analysis– Porter’s Five Forces:
Barriers to entry…………………………………………………………………….. .
-Increased research in the area of production technology by creation of hubs in places like India and Brazil means that product improvements will benefit the company’s marketing and customer base.
-Mergers and acquisition of other compnies like Sony, Sanyo and Haier means that Panasonic remains a large outlet that can effectively have large market share and contro prices and hence deter entry.
The Bargaining Power of Suppliers……………………………………………….
-Low power of suppliers in terms of supply of technology. The company has established hubs in India and Brazil, countries with huge population and where jobs are scarce. This enables the comnpay to acquire high quality manpower at lower costs.
The Bargaining Power of Buyers…………………………………………. ………
Competitive Rivalry…………………………………………………………………..
The Threat of Substitution………………………………………………………….
The products produced by Panasonic are electronics which can be found from other suppliers. The substitution exists in terms of the wide range of products at relatively cheaper rates.
Opportunities……………………………………………………………………………
-merger with a number of competitors like Sony, Sanyo and Haier which reduced the duplication of internal functions of the orgganisation and the huma resources. This reduces the costs of oprations and streamlines activities.
-An extablishment of a dedicated sector called the Global consumer marketing sector to strengthen markeing capability. This enables the organisationo to expand internationally.
Threats……………………………………………………………………………………..
-Domestic market appear to be shrinking, posing a challenge to ability of the company to earn. Reliance on external market is prone to many macro economic and political challenges that might affect the company’s earnings.
Market Segments Analysis…………………………………………………………
Brand Analysis………………………………………………………………………
Brand Positioning…………………………………………………………………..
Market share……………………………………………………………………….
Overall evaluation of the external environment………………………………….
Internal Analysis:
Organizational strategy…………………………………………………………….
Value chain analysis………………………………………………………………..
-The consolidation of technical and human resources function means improved work at lower costs. Such benefits can be passed on to the customers.
-Improvement of production capability with establishment of a plant with ability to produce 700000 units pwer annum for the ASEAN region in Vietnam.
Strengths…………………………………………………………………………….
Weaknesses…………………………………………………………………………
-The company appears to be in weak financial position, having a huge turnover of 7846.2, 7303.0 and 7736.5 in 2012, 2013 and 2014 respectively, but with very little profit of -772.2, -754.3 and 120.4 in 2012, 2013 and 2014 respetively. This weak position coupled with huge investments makes the company to be prone to financial difficulties.
Overall evaluation of the internal environment………………………………….
Key Success Factors…………………………………………………………………………
Alternatives (Strategic Choice of Business Strategies and Corporate Strategies)
Criteria Matrix to Evaluate Alternatives ……………………………………………..
Recommendation…………………………………………………………………………….
Action Plan……………………………………………………………………………………
Contingency Plan …………………………………………………………………………….
References..…………………………………………………………………………………
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