Strategic analysis of a multinational company planning on entering and operating in the Indian market will need to be done. (Look at entering Ikea as there is lots of available information about it. Make sure to use International theorists in your argument.)
Assessment Criteria
1. Conforming with instructions (e.g. word length, font, other instructions)
2. Presentation, communication & style (written)
3. Clarity of expression (incl. accuracy, spelling, grammar, punctuation)
4. Use of literature/ Knowledge of theory 5. Subject’s limitations and boundaries/relation to other frameworks
6. Critical reasoning / critical thinking
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