In this assignment you discuss the advantages and the disadvantages of the first mover and the last mover theories
You should provide an unbiased comparison of the two theories.
Identify at least four advantages and four disadvantages for each theory and comprehensively show how each advantage or disadvantage affects the use of that theory (a minimum of 16 pros/cons in all).
Identify at least four examples of real firms who have been successful and four examples of real firms who have been failures using each theory (a minimum of 16 real firms in all).
Provide a definitive and unbiased recommendation of which theory to use. You should provide the specific attributes which constitute the most advantageous context in which the chosen theory operates and justify your recommendation with researched support, logic and examples.
Deliverable Length: The deliverable length shall be of five pages (cover page and reference page not included). You are required to provide a well-researched and analyzed comprehensive response to every assignment question. Brief, vague, generic, or non-definitive responses will not earn good grades.
All individual project assignments require a minimum of seven (7) scholary sources, a minimum of one per page.
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