You are to develop the fundamentals of strategic plans for the Ford Motor Company and the Honda Motor Corporation, two giants of the automobile industry. You are to develop SWOT analyses and propose strategies for the two multinational enterprises. In doing so, it will be necessary to research, analyze, and compare both firms to better understand their current position and future plans to increase competitive advantage. Common problems facing each auto giant today are the current economy; the competition of the other auto firms; and the demand for a lower cost, more ecologically friendly, alternative fuel vehicle. Your research should include the following issues for both firms: •legal, social, and economic environments •management structure •operational and financial issues •impact of potential change factors •an analysis of strategic intent •future performance projections for at least five years •social and external challenges •current manufacturing facilities and distribution systems •market demand and demographics •alternative fuels and propulsion systems ASSIGNMENT: 1.Take the perspective of Ford’s Director of Strategic Planning to develop a full SWOT analysis of Ford, identifying and explaining at least five factors for each category (strengths, weaknesses, opportunities and threats) and propose a complete strategy (implementation, ramification and evaluation) which addresses one of Ford’s weaknesses and what you would do about it. A. Full SWOT analysis 1. Five strengths; identified and explained; 2. Five weaknesses; identified and explained; 3. Five opportunities; identified and explained; 4. Five threats; identified and explained; B. After reviewing the SWOT analysis, propose a complete strategy which addresses one of the weaknesses and what you would do about it: 1.“what” to do; 2. A plan of “how” to do it. a. “how” you are going to implement the idea; b. what potential ramifications (pros and cons)may result from your strategic implementation; c. what feedback mechanisms you will use to evaluate the success or failure of your strategic implementation. 2. Take the perspective of Honda’s Director of Strategic Planning to develop a full SWOT analysis of Ford, identifying and explaining at least five factors for each category (strengths, weaknesses, opportunities and threats) and propose a complete strategy (implementation, ramification and evaluation) which addresses one of Honda’s weaknesses and what you would do about it. A. Full SWOT analysis 1. Five strengths; identified and explained; 2. Five weaknesses; identified and explained; 3. Five opportunities; identified and explained; 4. Five threats; identified and explained; B. After reviewing the SWOT analysis, propose a complete strategy which addresses one of the weaknesses and what you would do about it: 1.“what” to do; 2. A plan of “how” to do it. a.“how” you are going to implement the idea; b. what potential ramifications (pros and cons) may result from your strategic implementation; c. what feedback mechanisms you will use to evaluate the success or failure of your strategic implementation. 3.Take the perspective of Honda’s Director of Strategic Planning. After reviewing the SWOT analysis, propose a complete strategy which addresses the issues of alternative fuel vehicle: A.“what” to do; B. A plan of “how” to do it. 1.“how” you are going to implement the idea; 2.what potential ramifications (pros and cons) may result from your strategic implementation; 3.what feedback mechanisms you will use to evaluate the success or failure of your strategic implementation. 4. Analyze the relationships between a firm and the political and economic forces within its community. 5. Identify examples of good and bad business practices in the use of strategy design components. PLEASE USE LABELS OR NUMBER/LETTER AS SHOWN
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