1. There are two case studies below. Please take a look at the case studies and provide the following:
– Identification of the campaign (what kind of campaign is this?)
– Identify the audience of the campaign (be specific)
– Tell me whether or not the campaign was successful or not successful
– What were the specific messages created by the company on social media? Press releases? Media coverage?
– How did they interact with the audience? Was that done well?
– In your opinion, what do you think was done correctly or incorrectly
– **What would you suggest for the future of this company
Case Study 1: Kraft
Kraft Singles Cheese is looking to promote better nutrition for families, specifically children. Their campaign slogan is “Kids Eat Right.” For more information about Kraft Singles, visit: http://www.kraftrecipes.com/kraftcheese/singles.aspx
Case Study 2: SeaWorld
After receiving a lot of media attention from the documentary “Blackfish” and an orca’s attack on a trainer, SeaWorld parks initiates the #AskSeaWorld campaign to provide more information about the parks and animal care.
For more information about SeaWorld, visit: http://seaworldparks.com/en/seaworld-orlando/
For more information about “Blackfish,” visit http://blackfishmovie.com/
Each one in different paper
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