Success of APPLE Computers over last 10 years

Topic for Econ Research Paper
My topic for this research paper is the success of the company Apple over the last 10 years. I intend on researching Apple’s marketing ideas and goals over this span of time. I am interested on finding out the rise and/or falls of Apple’s net and gross profit statistics. Furthermore, I am interested in researching Apple’s cost to make their products, as well as the supply and demand statistics during this timeframe.