Paper details
THE ENTREPRENEURIAL MARKETERS BUSINESS MODEL
Role
You are to assume that you are employed by the marketing consultancy depicted in the first assignment, but instead of an individual project, are undertaking a group based task. You are to self select your group members and decide which company to base the new project on. Please make every effort to organise your group as soon as possible. Ideally, this will be an organisation one of your group studied in the first term. You are encouraged to contact the organisation concerned but it is not an essential requirement.
Tasks
1. You are required to develop a new venture for the organisation, constructing it using the strategic business model framework of Schindenhutte et al. You might think that a radical innovation is required and the existing business model and products\services of the firm be transformed. Or, alternatively, that a more incremental approach would work equally well, where something new is introduced, but the existing business model is subject to less, or no change.
2. Additionally, produce a rationale for the new venture which involves discussing relevant factors from business model literature, the business environment and the features of the organisation itself.
3.Prepare and present your business model\new venture orally, with slides, as if you were making an actionable proposal to the company of the assignment.
ASSESSMENT NOTES
• The structure you adopt for both parts of this project is up to you, provided it can be regarded as being business like in style.
• You can work across seminar groups, but please do not switch out of your allocated seminar time.
• this assignment contributes to 30% of your overall mark
• Word length: must not exceed the equivalent of 2,600 words, appendix and word allowance included. Your oral presentation must not exceed 15 minutes and your report must include copies of your slides. These are not included in the word count
• Some groups will present/hand in during the first day of the presentations and the others during the second day. Any work that is presented after the last date will need a formal extension. Specific presentation dates are specified elsewhere in this guide
• Only a list of references you consult and cite is required, please do not include a bibliography.
• Any cases of proven plagiarism will be subject to university disciplinary procedures; ensure you submit the work via Turnitin as well as supplying the tutor with a hard copy during your presentation of assignment 2 and three
• Each group must have an appendix to their report, containing a record of meetings and activities undertaken by each member and this should be signed. This is not included in the word count.
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