This course requires the completion of a comprehensive Strategic Plan.
You have a choice to use either an existing company or a fictitious company. In either case, the Project is to complete a written plan that will suggest a practical Strategic Direction for the company.
The Plan will have 7 sections. The 6 sections will reflect each of the 6 TCOs plus a bibliography. Each section will be 2 – 3 pages.
The sections are:
Strategy (TCO F)
Core Competencies (TCO C)
Industry Dynamics (TCO A)
Technology Sourcing and Internal Innovation (TCO D)
Product Development Strategy (TCO E)
Strategy to protect innovations (TCO B)
A bibliography listing your references for the project
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