The Power of Packaging.

The Power of Packaging

For this assignment you need to submit a PowerPoint file as per the instructions given below. Keep a copy of this assignment with you for your records.

Your assignment will be graded based on the item you choose, the extent to which you have followed instructions, how well you’ve written your answers, explained the logic behind your choice, and integrated learning from this class. Points may be awarded/deducted for grammar and sentence construction.

The purpose of this assignment is to expose you to the power of consumer goods packaging. Packaging protects, provides information about, and promotes the item contained inside. Packaging helps in positioning the product in the mind of the consumers. For this assignment you must do the following:

1. Visit a grocery store (whole food, target, or CVS)

2. Select a particular item which appeals to you because of its packaging. This item should not be priced more than $10. Take some clear photos of the product in the retail store

3. Create three PowerPoint slides:
a. On the first two slides include the following information:
1. Your name
2. The name (brand, model/variety) of the product, and a brief description including the exact price.
3. The type of store in which you found the product
4. Where in the store (product category, store section, row or aisle) the item was located
5. The height at which the item was located (approximate measure, and which shelf)
6. The number of facings (the number of units facing customers) of the item
7. Any comments and suggestions you have about where the item was placed in the store.
8. A discussion of why you selected the item for its packing (note: it is not sufficient to simply say, “because I liked it.” You must explain why the packaging appealed to you, or why you feel it is effective. You might discuss issues such as color, size, weight, overall design, creativity, brand name prominence, or any other factor which you feel made the packaging a positive component of the product marketing)

b. On the third slide include clear photos (take at least three photos from different position, left side, right side, middle, or from the top) of the product. This should be a photo that you took (not a standard/web photo).