This assignment involves analyzing your assigned company / Product in terms of how it is dealing with major macro environmental changes.

You have to choose one company/product from the list provided below:

1. Dunkin’ Donuts to the UK;

2. Disney Theme Park to India;

3. Nando’s Restaurant to Saudi Arabia;

4. M&S move overseas.

Your task is to:

1. Conduct a macro environmental analysis (PESTLE) to highlight what changes are occurring

2. Conduct a customer analysis (who they are, their choice criteria, and an analysis of their purchasing process – why they make the decisions they make)

3. Using the results of the PESTLE and customer analyses, conduct a SWOT analysis to highlight key issues and opportunities for change

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